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So, a new foldable iPhone was announced yesterday, and let's ask ourselves: is it a good product? Here's my take as a Product Manager:

As a product manager, I have to admire the quality of the annual Apple product lineup. However, the 2026 event poses a question:

Is Apple's folding iPhone, the iPhone Duo, another iPhone moment, or is it more of a Vision PRO moment?

Let me start by saying I can't help but make fun of the core element of the presentation. The new Apple CEO said that their competitors basically stuck two phones together and then unironically called their phone "iPhone Duo", just like Microsoft called their initial foldable, which was literally two phones stuck together.

Okay, of course, this nitpick doesn't really change anything, and the real question is: does the device hold up to the usual Apple playbook?

By that I mean releasing a new product late, but with high quality that builds on what the competitors learned about the best form factors, UX, and tech of said device.

I don't think so.

I think they released a solid foldable that's pretty comparable to what Samsung already achieved.

There still is a crease, a super delicate inner screen, and compromises in terms of cameras and a lack of Face ID. I also don't like the "D" shape of the phone when closed.

However, what is being pointed out is that Apple, rather than polishing the hardware aspect, focused on the software elements, making the experience remarkable.

I can't deny that the beautiful screen and animations look outstanding. On the other hand, I can't see how the new home screen, optimized for the weird form factor, is... ugly.

Nothing to do with some poor icons, color selection, or anything you'd expect from an ugly product. What I find lacking is symmetry, a sense of everything being in order. Instead, we have a layout of a typical iPhone, with the call controls for messaging and calling being on the side rather than below. It feels like it was put together as a response to failed user testing, where it was hard to reach the phone icon in its usual place.

Also, the inner screen camera feels to me like an unnecessary addition that doesn't bring a lot to the table, especially since it takes terrible selfies.

Of course, this is based only based on my observations and a few reviews that I've had.

For the time being, however, I would say it was too early for Apple.

They needed a year or two to eliminate the crease, find a better shape, and further optimize the UX to have this Apple quality at its maximum.

But would it change anything?

Perhaps the hunger for foldables is too great to wait.

Perhaps, just like the iPhone Air and Vision Pro, it would always underperform, as there isn't product-market fit?

Let's see what happens.

Would you buy a foldable?